Your customer is passing right in front of restaurant entrance, but he does not enter. Well, the printed menuboard is not enough to drive them in, you need to display beautiful photografs and videos of your food, so it will hit them!
Animated menuboards on touchscreen just make it as real as possible. Swiping one page after another presents the todays offer in best possible way.
Great. They are in! Enough? Not! While they are sitting in a comfortable chairs show them more on interiour displays, nicely designed to fit best with the surrounding environment. Not a TV, not a LCD panel – the digital iFrame is the ideal product, not disturbing but gently informing about the extended offer. Or just enhance the ambient with art photography. It is your choice.